Water soluble fertilizer equipment has received widespread attention and become an important direction for transformation

Release time：2022-05-04    Click：641

In recent years, water-soluble fertilizers, as "environmentally friendly fertilizers", have been closely related to concepts such as green development, efficient agriculture, and precision fertilization, and have received widespread attention in the industry. They have become one of the important directions leading the continuous transformation and upgrading of the fertilizer industry, and their production scale and market demand are constantly increasing. In the process of continuous development, the water-soluble fertilizer market is facing diverse opportunities and challenges. How to comply with policies and market demands, create product and service advantages, and cultivate long-term market development has become a topic that water soluble fertilizer production enterprises and distributors need to constantly consider.

Diversified product development

Affected by industry transformation and upgrading, as well as changes in market demand, many enterprises have joined the production of water-soluble fertilizers. Yu Haikuo, Domestic Marketing Director of Hebei Mengbang Water Soluble Fertilizer Co., Ltd., introduced that currently, domestic water soluble fertilizer production enterprises are mainly divided into three categories: specialized water soluble fertilizer production enterprises, compound fertilizer enterprises, and pesticide enterprises. Compound fertilizer enterprises are mainly affected by industry transformation and profit, increasing the production of water-soluble fertilizers to improve efficiency; Pesticide enterprises are mainly affected by the sales bottleneck caused by pesticide "reduction". At the same time, after focusing on producing a large amount of elemental water-soluble fertilizers, products have become more diversified in recent years. Fertilizer companies are more concerned about "water-soluble", while pesticide companies are more concerned about "functional". Balanced and crop specific water-soluble fertilizers and package models have also been launched, adapting to the constantly changing market demand.

Along with the diversified development of production, the market demand for water-soluble fertilizers is also constantly increasing. Yu Haikuo stated that in the process of industry transformation and upgrading, as well as the development of efficient and high-quality agriculture, with the increasing awareness of water-soluble fertilizers among farmers, the demand is constantly expanding. Agricultural product prices have become a double-edged sword that affects demand. On the one hand, due to the low prices of agricultural products, farmers have reduced their demand for relatively high priced water-soluble fertilizer products due to cost considerations; On the other hand, in order to increase the prices of agricultural products, planting bases and large households are paying more attention to improving the quality of agricultural products, increasing the demand for water-soluble fertilizers. Dealers are also increasing the share of water-soluble fertilizer products due to efficiency considerations. Building a high-quality product service team is the key to truly achieving the benefits of water-soluble fertilizer products.

The market still needs to be cultivated

In the process of continuously deepening the development of the water-soluble fertilizer industry, there are still many problems and challenges in the market, and disorderly competition has become the main problem affecting the long-term development of the water-soluble fertilizer market. Yu Haikuo stated that with the popularity of the water-soluble fertilizer industry, many enterprises have launched related products. Due to different positioning of prices and quality among enterprises, the selection of different raw materials leads to differences in product prices. In this situation, some enterprises, in order to increase profits, substitute substandard or produce low-quality counterfeit products, causing growers to pay high prices but receive low efficiency, causing suspicion and resistance, and affecting the long-term development of the market. In this regard, enterprises and distributors should strengthen self-discipline and maintain market order with a long-term perspective. At the same time, it is also necessary to strengthen guidance for growers and enhance their ability to distinguish different products.

Water soluble fertilizer products and drip irrigation equipment are two key areas for the integrated development of water and fertilizer, but the disconnection between the two restricts the application effect and long-term development of water soluble fertilizer. Yu Haikuo introduced that except for Xinjiang, Inner Mongolia, and Northeast China, where drip irrigation equipment is relatively complete, most areas of China use flushing application methods for water-soluble fertilizers, which cannot achieve efficient and accurate results, resulting in a large amount of waste of products. At present, there is a "disconnect" between water-soluble fertilizer enterprises and drip irrigation equipment enterprises. Enterprises continuously launch products in their respective fields, but are unable to achieve effective adaptation, resulting in dual waste of products and equipment, and also restricting the development of the water-soluble fertilizer industry. Yu Haikuo stated that with the increasing attention paid to the issue of "disconnection", some platform based service companies have begun to integrate resources from both sides, form plans for integration, and then push them to the market, promoting the practical implementation and development of "water fertilizer integration".

When it comes to the development trend of water-soluble fertilizer industry, Yu Haikuo stated that with the development of national policies and efficient, green, and high-quality agriculture, the market demand for water-soluble fertilizer will further expand, with broad prospects. He stated that organic water-soluble fertilizers that can accurately improve the root soil environment, as well as medium and trace element water-soluble fertilizers that enhance the quality of crops and agricultural products, will become the trend of product development. For water-soluble fertilizers containing biostimulants, it is necessary to avoid conceptual hype and truly clarify their product positioning. Yu Haikuo also stated that the prospects of the water-soluble fertilizer market are good, but it still needs to be cultivated. Faced with existing challenges and problems, production enterprises and distributors should continuously improve the competitiveness of their products and services, avoid blind investment and pursuit of short-term benefits, maintain market order with integrity and pragmatism, and achieve sustainable development of the water-soluble fertilizer industry.